Tips To Get a Much More Successful Social Media PR by Bacall Associates
Social media is playing a crucial role in the world of public relations this past couple of years. If you’d like to have excellent public relations for your business, then you need to put a constant effort to your social media, and it shouldn’t be only used as a one-time engagement strategy, but should be properly used all the time.
As eminent specialists in public relations, Bacall Associates would like to share the following suggestions for a better and successful social media PR:
A) You have to possess an apparent reply to the question, "What are your goals?" because having in mind the responses to this question is an important basis before you begin. They’re going to function as your guide in reaching your targets. Your answers may include: strengthening the recognition of your brand, or finding additional information regarding your customers through two-way communication. For those who have specific goals in mind, developing strategies to achieve their goals would be easy.
B) "Quality over quantity", you have heard this phrase a thousand times before, but Bacall Associates needs you to engrave this phrase in your mind if you'd like to discover success in using social media in your public relations. Is having 50,000 followers on Twitter significant if none of them is participating with you? The clear answer is no, it’s not that important. Don’t feel bad if you only have less than 50 followers because if those small number of followers have an interest in your business and start communicating with you, then feel good about it, simply because they could bring profit to your own business. Successful communication is important, so having a technique to greatly help improve your participation with your social networking followers should be among your top concerns. If having too many social media accounts provides you with a rough time in effectively communicating with your customers, then only give your time and effort into a particular social networking platform that you believe is the right choice for you.
C) If you’d like to entice your customers and develop additional growth for your business, then you should create a Facebook page or Twitter account for your business. In Singapore, a lot of people are active consumers of social media and recent study states that social media is being used by 74% of its people. The power of the latest social media is quite successful with this nation. But that aside, it’s also wise to look at how these social networking platforms are being used by your competitors and identify how their social media followers are participating with them. You can utilize that information and determine what you are going to use differently for your customers.
D) Today, videos are far more appealing than texts. Some users would frequently play a video than read long pages of content. To bring life to your own social media profiles, add graphics or videos to your business’ Facebook and Twitter status updates and tweets. Reviews show that using videos and pictures are powerful tools in keeping and captivating the interest of your social networking followers.
E) Do not lose the interest of your followers and supporters, you should constantly keep your social media websites updated. You need to frequently add content to those websites and do not forget to add tags and proper keywords.
F) Bacall Associates is also supporting you to do special promotions, or merchandise reductions to attain devotion out of your social networking followers. Communication is important, so see to it that you respond to the opinions of your followers. Users frequently get disappointed if their opinion isn't getting any response. Demonstrate that your company are among the active and dynamic entities in the business and travel world.
G) Criticisms would always be there, and deleting such remarks out of your social networking accounts isn’t going to bring you any good, but additional negativity to your own organization. You don’t need negative publicity, right? Face the complaint the way professionals do. Send the complainant a personal message and do what you can to solve the issue. Then after giving the solution required, request the complainant to update his/her opinion, saying that the problem was solved.
H) You can even request your social networking followers on the type of info they would like to see in your websites. You may use their responses as helpful information to come up with a high-quality content that interests them, which can result in a long-term relationship with them in the social networking worldI) There are various analytics tools available online that may allow you to quantify the participation rates between your social networking followers. Social media measurement is vital because you have to know what’re working on all the strategies you made. Focus equally on both qualitative and quantitative measurement.
Seek the professional help of Bacall Associates’ specialists if you have additional questions regarding this matter. They can lead your organization into a more profitable future and can assist you with your every PR needs.
